https://www.sparkyideas.com/work daily 0.75 2015-08-25 https://www.sparkyideas.com/thework daily 1.0 2025-08-28 https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1536023714297-N21D1HAQXAXTVUSL9ITA/Tagline_Positioning_crop.jpg Work - Brand Positioning We shaped a new narrative, focused on meaningful outcomes, to align multiple product teams. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1536023704144-4EEKRYQ8V7KULA7WOD43/Guideline.jpg Work - Brand Architecture & Guidelines In the stroke operating room, time is critical and product colors help staff quickly identify devices. Our simplified master brand architecture established a cohesive Stryker NV divisional brand, power brands based on procedure type, and maintained individual product colors where necessary. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1536023771364-7W9JB4677V2U3WIT6GUF/StrykerAds_top2.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1536023760094-NIKOK5CYI50BSDU2FE2V/StrykerAds_bottom2.jpg Work - Product Campaign Performance sports are an appropriate metaphor for the high-stakes environment Neurointerventionalists operate in, and able to extend to numerous products. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1533184066389-SQ4WRIRQZHQYQDWC91E5/Stk_brochures.jpg Work - Product Brochures https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1536023943955-QP1RGFQIPR4S0A0DNXFX/Target_ipad_crop.jpg Work - SALES AID https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1536023836935-IHELXPAMW7OTOBSIYYPN/Stryker+booth_sketch_interior.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1536023859326-XOZV9E8G0HLAZ6T24ORH/Stryker+booth_photo_ext.jpg Work - Tradeshow Experience We brought the brand to life at SNIS multiple years. In 2016, we conveyed momentum in innovation with the theme “Powering forward” and dynamic motion graphics on curved exterior video screens. We also developed a 360-degree video experience within the booth to entice physicians to visit the Mobile Stoke Unit (specialty ambulance) parked outside the building. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1533184466571-GEYMLK5RP1AIGYFX7PJE/Twitter.png Work - Social We conducted social listening to guide content development, identified key influencers and created social templates https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1756082567272-FS4X3IM8CPS9KQIFVFOW/Copy_Cards_Brand_Voice.jpeg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1756082571846-3P18RLEXU1OAJU3OMS6L/Insights_Training.jpeg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/44ffb024-a6e9-429b-91e6-c63995deb47e/Pride2022concepts.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/c5b103c4-9b68-4c26-a8ea-6ad032bd2cad/Pride2022Chosen.png Work - Make it stand out Chosen theme: Overlapping colors represent dimensions of identity that strengthen the LGBTQ+ community. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/6a162c7a-84ce-4fab-b63c-358b5cc3558e/AuditSlide.png Work - Make it stand out Representative audit slide https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/3ba1e02d-94a6-4594-a48c-ee16dd8daee6/PracticalGuideWebsite2.png Work - Make it stand out inclusivecreative.monks.info https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/f7c9b098-1fdb-4b5e-b468-84f8c5bdfe4f/Google+Ads+Characters.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/b79825f2-5024-4738-b5d0-f9ac62cecc4e/tipsheet.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694564916612-3W8GSAVMHYUKZOZJCKE7/BSpreg04.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694564915517-IOGDTPTU41BJ3TKUHQEO/BSbaby04.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694564915430-351ON1LHEUGAMX0M575Z/BSkid04.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1695678869965-JNZ283KH60LWTRZGOKQ9/Delo+Reliability+HR.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1695678876385-99BAUNOPYY4UE51WRLT4/DeloUptimeHR.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1695678865979-U71YZBUZQZ55E1ZS0CTW/Delo+Confidence+HR.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694578057222-I3UVEQP0NUJ5DE2ECN6C/Travel+at+KODAK+Gallery.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694577952474-Z1Y2DUZL2PGON3WTR12C/Wedding+at+KODAK+Gallery.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694564840111-TC4TH8ZYGGHQ5PG0RHUD/Baby+at+KODAK+Gallery.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694563016795-U35ZEHGFG0T9MJ2KGSUP/BVProhibition.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694563067255-2QIMTD0NSFC66MUVWBBF/BV_toast.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694562760491-0XJA5GKSNI34DJZTCJSD/BV_vineyard.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694563248857-FN999M31KWG4F6WJDPVN/DDP+Print_1.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694563253759-N4OUDRD15YNSLK5JUOLG/DDP+Print_2.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694563263118-LIJVX31SS7IWEVSY7QWX/7UPcoupon.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694563336963-38RTWKMBJ1PI9QU5ULVM/2CORAVIN_Print1.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694563336963-8IEKI68V1HZ3BMZ61FRT/2CORAVIN_Print2.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694563337863-XGZF6NJ40L00JZYE0KTD/2CORAVIN_Print3.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694577408345-5X1MHICV2HVRQID01BZ9/Farewell_home.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694577727426-I0CDIGDSEMK0736PEE8M/Farewell_Program.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694577784196-XHJKCLEZ8VI0U4HINCMO/Farewell_pricing.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694578163697-8YFWW8451IOE0DHU71J8/HeavenlyPrint_Page_2.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694578165264-PS63NHRXBU85VGYWODNZ/HeavenlyPrint_Page_5.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/74a71437-5b97-4d53-bb3b-7ac07f0d46b4/AcessaAds.png Work - Make it stand out Print ads https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/09fa6bd6-1c30-40dc-9ce8-482e4ab4315f/Acessa_Tribune-Takeover_1.jpg Work - Make it stand out Display included takeovers https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/e808b632-8cbb-4e3d-bfc4-7aa6016d3ee2/Acessa_tradeshow.png Work - Make it stand out Tradeshow booth https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/bbba885e-cd1d-4822-aa38-a1266c3525b0/Acessa_social2.png Work - Make it stand out Social https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/89dc3f44-8a4a-4473-aa6c-a8a0743cc744/PatientBrochure.jpg Work - Make it stand out Physician brochure https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/b03c353d-dd75-4761-9a7a-e1cc1c22c63a/Acessa_Website.jpg Work - Make it stand out Website https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/3c2ee69a-f35f-456a-a8e5-4e23499a39a2/Screenshot+2024-07-19+at+5.38.20%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/2ac74f8a-8c35-4109-aeea-3b613babaa9d/www.peets.com_blog_peets_what-is-coffee-concentrate+cropped.png Work - Make it stand out Full blog post: https://www.peets.com/blogs/peets/what-is-coffee-concentrate https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/38b34cc1-575a-4831-aa76-57d20f78768d/Ultra_Header+copy.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1756136374363-44BBJJPTWSY0333WUYL6/Screenshot+2025-08-24+at+6.44.03%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1756136373586-18P2W1U971T89RIR9OYV/Screenshot+2025-08-24+at+6.44.20%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1756136382044-WZ3EP991K8XVC1SEJ1IB/Screenshot+2025-08-24+at+6.44.35%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1756136384180-MXK14KUSFPO4P6S6J4HQ/Screenshot+2025-08-24+at+6.44.54%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/ee34fe47-1857-4879-8d8d-48626c310385/Social_testing.png Work - Make it stand out Convenience vs. Value vs. Versatility https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1756100926911-WASW1TPQOE5GX2531SFY/Box_closed+copy.jpeg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1756136637739-LR1A88AYNX2JGOM7ZRPN/Box_bottles.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1756137143206-SLV603ZV30ES73C9TT5J/box_empty.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/18e97418-a3f8-4ba9-94a6-7998b8ac0b8f/www.peets.com_products_ultra.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/c809d126-26ae-435e-b21a-2dccfbda2e78/Emails_in_phone.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1530577171881-FY6RIUQ945KTA96PNYUE/FB+ripped+jeans+v6.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1531016932189-9SXRFYLYFXOHPPOQCWNW/FRS_RunFinishSq.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1531251611952-HWW52X26GB9RW73PVUAI/Portola_thumb.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1531507596370-Y2HGQ8O6WLTHG6W5JJCS/hpd_wolf_ad_6.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1531516003317-0TUS0PPHPPFQRQNBF32P/Cadence.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1531522938887-2N9P65A2ZVJ98M57TOFP/Babystyle_TN.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1531773111466-AHTOF4DX6KZZIA68LM4C/Symantec_Thumbn.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1531785840122-D8UAKV10JB1AN0SL0980/NCAA_thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1531960184296-BDEJD8ZNHHUIWR0E9JG6/Studio8_banner_whitebckgnd.jpg Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1691435696042-RBNZ4VEB5MYRSM0WT9KX/Stryker_thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1691438070244-K8PKN5X3BB8J0LBYDRVM/GuinnessThumbnail2.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1691712370122-QN6TZSQFI34T38I0VZBJ/SuperGlogo.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1691729687013-JH1EQOXHGX4OA9OPLKXJ/IMpostits.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1692826867943-49W385TWGWMGQ2DCVYL1/Screenshot+2023-08-23+at+2.40.13+PM.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694222430950-XA3IYBSF43XOQF1H14QC/zephyrthumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1694575813101-XF509FZ0AYASD7O4YQP3/BV_TBNL.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1696522210506-GOPNWY5X1U3G1ZLQTDY7/PracticalGuideToInclusiveMarketingBanner.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1704845417463-BHPP2SFHMABK1NT5NBSH/Acessa_thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1721437663872-302BHQ688YS5A70JUDU1/Jira_thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/d2c28b37-072d-4261-9f81-a4e741c491a4/CFCP.png Work https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/5d189d5f-57eb-4010-bac9-abef3acbd809/Ricola_thumbnail.png Work https://www.sparkyideas.com/about daily 0.75 2025-09-17 https://images.squarespace-cdn.com/content/v1/5b3aabe5af20965a2672f2b0/1531435229959-S0EBZTOGK3HBOVX0K6H0/susan_parker_bw-1.png About What am I all about? Well, thanks for asking. I enjoy engaging audiences emotionally for products as varied as software, soft drinks and medical stents. I’m particularly passionate about creating inclusive marketing that authentically represents our diversity, so people feel seen and understood. I also take pride in building healthy, happy creative teams – I find that’s what consistently leads to the best work.